by Simon Anholt (2003)
"In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--Jacket.
Rick Delbridge
In a long tradition of ethnographic research in industrial sociology and management/labour studies, this text raises a number of important issues about the best ways to understand the complex and changing nature of work.
Ben Cohen, Mal Warwick
"The premier title in the Social Venture Network (SVN) Series--SVN is a nonprofit network of the most prominent socially conscious business leaders in North America, representing Ben & Jerry's, Working Assets, Tom's of Maine, Eileen Fisher, Clif Bar, and many others. Find out more about the series * Combines the tried-and-tested wisdom of the co-founder of Ben & Jerry's and the chair of the Social Venture Network Advisory Board * Concise and practical format includes a self-assessment tool, checklists, and other user-friendly features * Listen to podcasts of Mal Warwick talking about Values-Driven Business on the Good Life radio show In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: * A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one * Hundreds of examples of business policies and practices that are both ethical and business-savvy * Checklists crammed with practical suggestions you can put to work today in your own business."--Publisher's website.
Will La Page
"In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life."--Pub. desc.
Peter Block
Block presents models of stewardship, both for entire companies and for individuals, to produce reforms in such areas as human resource practices, performance appraisal, and the role of staff groups.