by Gill Morris, Vic Ashley, Sheila Ashley (2012)
This book gives aspiring entrepreneurs the practical advice and skills they need to set up and manage a retail business. Key business skills are put into a vocational context with practical advice and activities, giving readers the tools to make a success of their businesses.
Sara Gilbert
"A look at the origins, leaders, growth, and operations of Wal-Mart, the discount retailing company whose first store opened in 1962 and which today is one of the largest corporations in the world"--Provided by pulisher.
Craig Sams and Jo Fairley
Green and Black's is undoubtedly one of the best-known brands in retail, and is one of the very few to be fêted both for its quality and for its ethical credentials. No other brand has done more to convince the world that Fairtrade and organic methods of production are not only desirable alternatives to the norm, they're also extremely practical and viable. Green and Black's was launched in 1991 by an ex-hippy organic wholefood pioneer, Craig Sams, and his journalist wife, Jo Fairley, with virtually no cash. From those tentative beginnings, it has grown into an internationally renowned $100 million brand.
Jim Pooler
"For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after "urge to return" among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers."--Jacket.
Victor Aguilar
Product Description This book is about economic theory. It is not, however, a simplified version of mainstream economics; mainstream economics is simpleminded enough already. It is certainly not in the "how to be a salesman" genre, nor does it propose to tell the reader how to make money in the framework of current financial institutions. It is an abstract treatise. The purpose of this book is to give an axiomatic foundation for the theory of economics.