Coastal governance

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Tom Doctoroff

"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"-- "A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"--

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Helon Habila

"Acclaimed novelist Helon Habila, who grew up in northern Nigeria, returned to Chibok and gained intimate access to the families of the kidnapped to offer a devastating account of a tragedy that stunned the world. With compassion and a deep understanding of the historical context, Habila tells the stories of the girls and the anguish of their parents; chronicles the rise of Boko Haram and the Nigerian government's inept response; and captures the indifference of the media and the international community whose attention has long moved on. Employing a fiction writer's sensibility and a journalist's curiosity, The Chibok Girls provides poignant portraits of everyday Nigerians whose lives have been transformed by extremist forces. Habila illuminates the long history of colonialism--and unmasks cultural and religious dynamics--that gave rise to the conflicts that have ravaged the region to this day." -- Publisher's description

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Nicole Helm

In Gracely Colorado it's all abuot the clim--into the rugged Rocky Mountains and over the obstacles that life has thrown in your way. Sam Goodall knows how to hide. And in the years since his sister's death, he's done just that, burying himself in his work at the Evans brothers' Mile High Adventures as a backpacking guide. Hayley Winthrop is looking for something she's never had--a true sense of family, and a purpose. Sam is stuck in the past, and Hayley is looking toward her future--they're a mismatched pair from the start. But the connection between them right now is too good to let go . . .

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Philip Kotler, Joanne Scheff

A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate.