Standing room only

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Shaoming Zou, Huifen Fu

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.

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Rita Clifton and Esther Maughan

"The Future of Brands offers the insights of 25 international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to social commentators such as Will Hutton and Deepak Chopra, our contributors paint a compelling picture of the role of brands over the next 25 years and the factors influencing their success. Others represent more recently established brands such as Starbucks, as well as growth areas of the future." "The book includes interbrand's 1999 league table of the world's most valuable brands, and covers topics as diverse as the impact of the IT revolution, the informed consumer and the increasing importance of corporate responsbility.". "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.

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Ian Chaston

Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century's first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market researchCustomer targeting Marketing strategies and pricing innovationPromotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638

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Jesse F. Ballenger ... [et al

"Treatment for age-related dementia and the growing reliance on pharmaceuticals to alleviate its worst symptoms raise a number of questions about attitudes toward aging and cognition, the relationship between growing older and getting sick, and the conflicting interests of patients, caregivers, physicians, scientists, and business. This volume aims to foster a constructive debate about the future of dementia treatment by providing multiple perspectives on these tangled issues."--Jacket.