Consumer behavior

Sample

Willem Molle

"This book examines global economic institutions critically. It presents an accessible, fluid history of globalization and explains how global public goods should be defined, how global economic institutions work, and it looks at the effect that major organizations such as the WTO, IMF, UNEP, etc., have on trade, finance, the environment, and so on. Students and academics interested in international business and economics will find this book a useful tool. Researchers, business consultants, policy-makers and so forth may yet come to see this volume as indispensable."--Jacket.

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Henry Cabot Lodge

Added title-pages, engraved."The collector's Federal edition of the Works of Alexander Hamilton is limited to six hundred signed and numbered sets."First edition (500 copies) in 9 vols., published 1885-86. "Bibliography of the 'Federalist'": v. 11, p. xxxi-xl.

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Nessim Hanna and H. Robert Dodge

Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price.

Sample

Ted L. Gunderson with Roger McGovern

A step-by-step course for locating missing persons for legal, business, or personal reasons. Includes the adoptee/birth parent search.