Convergence marketing

Sample

Hamish Pringle and Peter Field

Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help you beat the odds in winning, retaining and satisfying customers - and thus help you achieve brand immortality.

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Nicholas Ind and Rune Bjerke

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

Sample

Edward Blackwell

This fifth edition of How to Prepare a Business Plan offers advice on writing a business plan, producing cash flow forecasts, planning the borrowing and expanding the business. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business – one that will get you the financial backing you need.

Sample

Brian Larson

The Definitive Guide to Microsoft SQL Server 2008 Reporting ServicesCreate and deliver data-rich reports across the enterprise using this complete server-based reporting solution. Written by a member of the original Reporting Services development team, Microsoft SQL Server 2008 Reporting Services covers the entire report-building and distribution process, including data extraction, integration with desktop and Web applications, and end-user access. The book explains how to maximize all of the powerful features, including the new Tablix data format, as well as enhanced performance, scalability, and visualization capabilities. Install, configure, and customize SQL Server 2008 Reporting Services. Create SELECT queries to extract data. Generate reports from the Report Wizard and from scratch. Add charts, images, and gauges. Build reusable report templates. Use the new Tablix data format to create reports with any structure. Export reports to Word, Excel, PDF, HTML, XML, and other formats. Enable end-user access to reports via the Report Server and its Report Manager web interface.