by Michael Stankosky (2005)
"In Creating The Discipline of Knowledge Management, Dr. Michael Stankosky, founder of the first doctoral program in knowledge management, sets out to provide a rationale and solid research basis for establishing Knowledge Management as an academic discipline. While it is widely known that knowledge is the driver of our knowledge economy, Knowledge Management does not yet have the legitimacy that only rigorous academic research can provide. This book lays out the argument for KM as a separate academic discipline, with its own body of knowledge (theoretical constructs), guiding principles, and professional society."--BOOK JACKET
Chen jin
Ben shu fen wei liu ji, Nei rong bao kuo:man kun yu jing ji xue yuan li, Sa mo si jiang quan qiu hua, Fei er de si tan jiang mei guo jing ji zheng ce, Guo ji jing ji xue, Jia ting jing ji xue, Jing ji re dian wen ti ping xi.
Douglas Van Praet
"For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too...human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial"--
Christopher L. Martin, Roland E. Kidwell, Jr
The questions and answers in [this book] originated in 1994 as a monthly newspaper column entitled Management Matters, which continues to be published six years and over 100 questions later.... The questions in this book reflect concerns ... from practitioners, business owners, managers, and employees. They also reflect trends ... in the rapidly changing HRM environment, particularly in strategic and global human resource management. Each question in this book is listed alphabetically by a guide word or phrase that indicates the major issue. The question pages include key words and concepts, discussion points, and a suggested reference. [This book] is designed as a supplemental text in an introductory human resource management course or graduate HRM seminar. [The authors] have used the questions in the book to help [their] undergraduate and graduate students focus on practical applications of theoretical approaches to HRM, which are the standard elements of a general text. -Pref
Edward Humes
Pulitzer Prize-winning journalist Humes (Eco Barons) offers a stirring story of how ecologically responsible practices are increasingly benefiting the bottom line, and how as Wal-Mart goes global (and tries to lure back the more green-conscious consumer decamping for Target), the biggest retailer in the world is, slowly but surely, encouraging a change for the better.