Ethics in educational leadership programs

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Derong Chen

This book explores the enterprise reform in China in general, and the Contract Management Responsibility System (CMRS) in particular. The latter is an institutional arrangement to deal with the relation between the government and the state-owned enterprise which has always been at the centre of the enterprise reform. This book is based on four in-depth case-studies and reveals the interaction taking place between the government and enterprise under the system. The research shows that to establish a market-type relation between the government and enterprise is a complicated and dynamic process. It involves understanding two different economic mechanisms, market and hierarchy, and the interactions taken by two parties. Drawing on empirical work, the CMRS is examined from an institutional perspective and provides a holistic view of the changes in Chinese enterprises.

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Jim Wallis

Calls readers to survive the economic crisis through moral recovery and embrace hard times as an opportunity to transform themselves from the inside out.

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Ben Bizzle with Maria Flora

"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork.

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Terrence E. Deal, Kent D. Peterson

Explores the importance of school culture and the symbolic roles of leaders in shaping cultural patterns and practices in school communities; and presents numerous examples that demonstrate how culture influences school functioning.