From knowledge to intelligence

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Michael Stankosky

"In Creating The Discipline of Knowledge Management, Dr. Michael Stankosky, founder of the first doctoral program in knowledge management, sets out to provide a rationale and solid research basis for establishing Knowledge Management as an academic discipline. While it is widely known that knowledge is the driver of our knowledge economy, Knowledge Management does not yet have the legitimacy that only rigorous academic research can provide. This book lays out the argument for KM as a separate academic discipline, with its own body of knowledge (theoretical constructs), guiding principles, and professional society."--BOOK JACKET

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Michael J. English, William H. Baker

"Winning the Knowledge Transfer Race shows managers how to leverage intellectual capital knowledge to achieve extraordinary results and win against fierce competition. Michael English and William Baker, pioneers and practitioners in the development and application of benchmarking and best practices, provide the solutions and practical steps for managing intellectual capital at the highest level and incorporating it into your company's best practices. This book examines how intellectual capital shapes markets and delivers products and services. You'll see how to apply a knowledge transfer strategy into your department and organization."--BOOK JACKET.

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David Stewart and Michael Saren

"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"--

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Charles Lee

"Proven pathways for taking ideas to implementation. We all have ideas--things we want to do or create--but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable.Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you: The fundamental elements of a good idea Tangible pathways to follow after initial inspiration The importance of branding and its impact on ideas Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!"--