Great webinars

Sample

Karl M. Kapp

"Learning professionals are finding success applying game-based sensibilities to the development of instruction. This is the first book to show how to design online instruction that leverages the best elements of online games to increase learning, retention, and application. It explains how to match different game strategies to types of learning content for the right learning outcome and discusses how gamification techniques can be used in a variety of settings to improve learning, retention and application of knowledge. Supported by peer-reviewed studies and examples from corporations who have adopted game-based learning successfully, the book illustrates how combining instructional design thinking with game concepts can create engaged and interactive learning experiences across a variety of media, from online to face-to-face"--

Sample

Peter Honebein

Customer education is a key element of your marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. If you're a marketer, trainer, or customer service professional, Strategies for Effective Customer Education is your guide for planning your company's customer education strategy.

Sample

John P. Kotter

Kotter presents detailed accounts of how senior and middle managers in 11 major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into action hundreds of commonsense ideas and procedures that, in combination with competent management, produced extraordinary results.

Sample

Mary E. Triece

"Protest and Popular Culture is at once a historical monograph and a critique of postmodernist approaches to the study of mass media, consumerism, and popular political movements. In it, Triece compares the self-representations of several late-nineteenth- and twentieth-century women's protest movements with representations of women offered by contemporaneous mass media outlets. She shows that from the late-nineteenth century until the present day, U.S. women's protest movements sought to convince women that they are first and foremost laborer/producers, while the U.S. media has just as consistently sought to convince women that they are primarily consumers. Triece contends that these approaches to portraying women have been and continue to be constructed in opposition to one another. The leaders of women's protest movements, she argues, have long sought to convince women not to spend time and money on reshaping their selves through consumer purchases, but instead to focus attention on empowering themselves politically by asserting control over their own labor power. The mass media, meanwhile, has always treated such movements as potential threats to the financial well-being of the consumer sector (that is, of advertisers) and so has consistently trivialized them, while seeking simultaneously to convince women that they should devote attention and resources to buying things, not to struggling to overcome class and gender discrimination." "Many cultural-studies scholars have argued that in recent years, rising prosperity has made consumerism into the primary site of both individual expression and "resistance" to the dominant socio-economic order, with self-definition through personal purchases supplanting the role formerly played by struggle for an end to inequities of all kinds. These scholars contend that as such, mass media no longer function to naturalize and thus reinforce such inequities, and consumerism no longer serves to perpetuate them. Triece argues that her examples show that this argument is faulty and that scholars should continue to take a traditional materialist view in all studies of mass media, consumerism, and popular protest."--BOOK JACKET.