Let's Get Real or Let's Not Play

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Jim Pooler

"For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after "urge to return" among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers."--Jacket.

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Brad Schepp and Debra Schepp

There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to:navigate the Amazon marketplaceset the right price for merchandisedrive more traffic to their product pagesachieve consistently high feedback ratingsbecome an Amazon Pro Merchantopen more than one Amazon WebStoresource the best productsand moreWith this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.

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Henry A. Giroux and Grace Pollock

"Today, cultural practices and institutions shape nearly every aspect of our lives. Henry A. Giroux takes up this issue by looking at the world's most influential corporation. He explores the diverse ways in which the Disney Corporation has become a political force in shaping images of public memory, producing children as consuming subjects, and legitimating ideological positions that constitute a deeply conservative and disturbing view of the roles imparted to children and adults alike. Giroux shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning."--BOOK JACKET.

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Ken Langdon

At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales tactics. Series was previously exclusive to WH Smiths - very successful selling x copies - now available throughout trade and direct channels. Practical and fun to use - simple and unique format. Great advice mixed with a dash of irreverance.