Media product portfolios

Sample

Marcel Danesi

"Being interdisciplinary in nature, semiotics, media studies, and communication studies draw from ideas and terminology derived from other disciplines. Hence, this dictionary also encompasses basic concepts from the fields of anthropology, archeology, psychology, psychoanalysis, linguistics, philosophy, artificial intelligence, computer science, and biology. Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.". "The basis of each entry is a simple definition, which often includes the term's origin and important cross-references. Illustrations are provided where necessary, along with historical sketches of movements or schools of thought. The commentary on personages consists of brief statements about their contribution and relevance. Thus, the dictionary not only defines what a term means, but often delves into its history, applications, and broad implications.". "This is a compact, practical guide that will be valuable to students in semiotics, media, and communication studies. Because of its interdisciplinary approach, it will also provide a wide range of scholars with a handy reference to disciplines other than but related to their own."--BOOK JACKET.

Sample

Art Silverblatt, Jane Ferry, Barbara Finan

As the media increases in use as our prime source for information and values, there is a great need to impart methods to critically evaluate all aspects of film, television, the Internet, advertising, radio, and print media. Silverblatt, Ferry, and Finan's innovative text offers various critical methods and approaches to media literacy, including autobiographical, ideological, nonverbal, and mythic approaches. Each chapter presents in detail a full description of the approach followed by an essay applying the approach to an analysis of a media presentation.

Sample

Abel P. Edmond

Le stress, l'anxiété, l'attente en tension, l'appréhension, les incertitudes nous poussent souvent à brûler la chandelle par les deux bouts. Il peut en résulter une fatigue chronique, une démoralisation et même une dépression majeure. Mais il ne suffit pas simplement de comprendre cette dynamique pour changer notre attitude et nos comportements. Il nous faut des moyens concrets, applicables dans notre quotidien, pour obtenir un résultat durable. Abel Edmond a justement élaboré une méthode participative pour nous aider à modifier notre vie au travail, là où il le faut.

Sample

John G Fisher

"Non-monetary incentives and recognition programs are an area of employee motivation that is often overlooked. Yet, a strategic focus on non-cash rewards, such as additional time off, "employee of the month" awards, achievement certificates or trophies, and celebratory meals, can generate significant return on investment in employee engagement, performance improvement, and financial results. Strategic Reward and Recognition brings together theory and practice to guide HR professionals, consultants, and senior leaders in developing a clear strategy in developing and implementing the most effective reward programs for their organizations. Author John Fisher provides good practice examples from all over the world, different sectors, and large and small organizations. "-- "Non-monetary incentives and recognition programmes are an area of employee motivation that is often overlooked. Yet, as Fisher's book reveals, a strategic focus on non-cash rewards can generate significant return on investment in terms of employee engagement, performance improvement and financial results. In the present economic context, with companies pushing to deliver more for less, it is a particularly pertinent issue. Strategic Reward and Recognition brings together theory and practice to guide HR professionals, consultants and senior leaders in developing the most effective programmes for their organizations. It features examples of good practice from all over the world, from different sectors and from both large and small organizations, providing coverage of digital as well as in-person schemes"--