by Jim Clark with Owen Edwards (1999)
"The inside story of the rise of the Internet. In Netscape Time, Jim Clark, cofounder and chairman of Netscape, recounts the tense, heady days when he and a group of programmers started a company that would change the face of business and communications for people around the world. Ever fearful of attracting the attention of the infinitely powerful Microsoft, Clark and his band of technology rebels worked day and night under incredible pressure to produce the first Internet browser, which ultimately enabled hundreds of millions of people to access the information superhighway."--BOOK JACKET.
Brad Geddes
The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
Kristopher B. Jones
Presents step-by-step instructions for a variety of search engine optimization techniques, including using and optimizing meta tags, writing effective content, building communities with blogs and forums, using Google Analytics, creating pay-per-click campaigns, and gaining exposure through social media.
Ron Lee
The Ultimate Guide To Google Analytics is a step by step guide to using Google Analytics! This is a must read for anyone that is serious about how online business works! Increase your Conversions, AdSense Income, and AdWords Performance by learning Google Analytics.
John Arnold
E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.