Preparing your design for print

Sample

Connie Malamed

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

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William Pencak

"Derek Jarman's films explore the possibilities and limitations of same-sex love and self-expression during various historical eras, from ancient Egypt to present times. His work covers a millennium of sexual repression and efforts to escape it. Jarman presents a cinematic history of people whose homoerotic passions had a major impact on western civilization in religion, art, politics, philosophy, and war.". "This book provides background information on each of Jarman's fifteen scripts and films. The chapters are "program notes" to his films from a historical perspective. An interpretation of Jarman's intentions, gleaned from the director's writings and writings about him, is also provided. This work reveals Jarman's importance as a keen student of the limits of historical knowledge, and delineates the role of history in inspiring change or preserving inertia in the present struggle against homophobia."--BOOK JACKET.

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Renata Salecl

A consideration of the legitimacy of the calls for tolerance and respect by multiculturalists and exploring practices such as body-mutilation as symptoms of the radical change that has affected subjectivity in contemporary society.

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John Gibbs

Gibbs presents a detailed exploration of classics such as Rebel Without a Cause and Lone Star. The book is an invaluable tool in understanding the expression of visual style, and an unrivalled text for the understanding of interpretative methodologies.