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Jewell Parker Rhodes

In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situation, gathering advice and inspiring tips tailored for African Americans seeking to express their life experiences. Comprehensive and totally energizing, the African American Guide to Writing and Publishing Nonfiction bursts with supportive topics such as: Finding your voiceGetting to know your literary ancestorsOvercoming a bruised ego and finding the determination to pursue your dreamsGathering material and conducting researchTapping sweet, bittersweet, and joyful memoriesKnowing when to keep revising, and when to let goThe guide also features unforgettable excerpts from luminaries such as Maya Angelou, Brent Staples, Houston Baker, and pointers from bestselling African American authors Patrice Gaines, E. Lynn Harris, James McBride, John Hope Franklin, Pearl Cleage, Edwidge Danticat, and many others. It is a uniquely nurturing and informative touchstone for affirming, bearing witness, leaving a legacy, and celebrating the remarkable journey of the self.From the Trade Paperback edition.

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Nicholas Ind and Rune Bjerke

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

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David Parmerlee

Developed as part of the American Marketing Assocation Toolbox series, Preparing the Marketing Plan shows readers how to develop a marketing plan that gets results and improves the bottom line.

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Corey Perlman

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.