Cover of Start with Why: How Great Leaders Inspire Everyone to Take Action
Read Time: ~4.3 hr

Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek (2009)

About this book

Simon Sinek investigates the world's most influential leaders—from Martin Luther King Jr. to Steve Jobs—and discovers they all think, act, and communicate in the exact same way, starting with the fundamental question: Why?

Setting / LocationGlobal Enterprises
Story EraModern Leadership
Protagonist / CoreThe Purpose-Driven Leader

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Start with why

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The most important question for any organization There's a naturally occurring pattern shared by the people and organizations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to the founders of Southwest Airlines, the most inspiring leaders think, act, and communicate the exact same way—and it's the complete opposite of everyone else.The common thread, according to Simon Sinek, is that they all start with why. This simple question has the power to inspire others to achieve extraordinary things.Any organization can explain what it does; some can explain how; but very few can clearly articulate why. Why do we offer these particular products or services? Why do our customers choose us? Why do our employees stay (or leave)? Once you have those answers, teams get stronger, the mission clicks into place, and the path ahead becomes much clearer.Starting with why is the key to everything from putting a man on the moon to launching the iPod. Drawing on a wide range of fascinating examples, Sinek shows readers how to apply why to their culture, hiring decisions, product development, sales, marketing, and many other challenges. Some naturally think this way, but Sinek proves that anyone can learn how.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek | Literally Just Books