Strategic communication in crisis management

Name: Strategic communication in crisis management
Author: Sally J. Ray
ISBN: 1567201539

by Sally J. Ray (1999)

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About this book

"Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters, Dr. Ray looks at organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness of this strategic communication. Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in both the private and public sectors, plus executives with other management responsibilities, will find Dr. Ray's book informative, useful, and fascinating reading."--BOOK JACKET.

Setting / LocationGlobal

Story EraModern Era

Protagonist / CoreStrategic communication in crisis management Lead Character

Themes & Moods

Business & Finance Crisis management Communication systems Airlines Aircraft accidents Communication in management Modern Era

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