Study for success

Sample

Judith Renner, Alexander Spencer

"Reconciliation after Terrorism brings together scholars from the hitherto disparate fields of terrorism and reconciliation studies, in order to examine whether reconciliation is a possible strategy for dealing with and ending a terrorist conflict. Although terrorist activities often play a role in situations of conflict and transition, terrorists are generally not taken into consideration as active participants by researchers and practitioners. In some cases, the terrorists turn into political actors during the reconciliation process and their past is not an issue anymore, as it was the case with the ANC in South Africa. This book examines the notion of reconciliation with terrorists from a theoretical and empirical perspective. The notion of engagement and reconciliation with terrorist groups is generally seen as problematic, if not impossible. This is somewhat surprising, given that the idea of societal reconciliation has become a common response to state terror-although not usually in situations of conflict with sub-state terrorist actors. Similar to state terror, sub-state terrorism is a sign of a deep societal rift which reconciliation measures may help to overcome. The text investigates the reconciliatory process further, raising the central questions: (a) what constitutes "reconciliation" as a process and an outcome; and (b) how can reconciliation be facilitated in a situation of social conflict. This book will be of much interest to students of terrorism studies, transitional justice, conflict resolution, peace and conflict studies and IR in general."--

Sample

Selina S. Guber, Jon Berry

"Marketing and advertising professionals: take notice! The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and computers ... to the tune of $120 billion in sales a year!" "And yet, as surprising as it may seem, only a small percentage of companies today are tapping into this powerful, lucrative, but largely overlooked market. The ones that have done so, and done so successfully - including Nike, Levi Strauss, Nintendo, Mattel, McDonalds, The Gap, Disney World, and Nabisco - are enjoying record sales and profits. What they have done, your company can do, too, with the help of the practical, proven, meticulously researched techniques in this book." "Solidly based on the latest focus group studies and nationwide surveys, which reveal emerging trends in the consumer patterns and interests of children today. Marketing To and Through kids offers the kind of hard-to-come-by demographic and psychographic information you need to formulate a successful, on-target, child-oriented campaign. Learn the answers to all your most important marketing questions, including:" "How do today's children influence the buying patterns of their parents? On what kinds of products and services do their opinions have the greatest impact?" "What are the current ads and marketing campaigns that appeal most to kids? That appeal least? What are kids' reactions to various ads in the latest research?" "What kinds of products do children buy directly? How much money does the typical child have to spend in each age group? How do boys' shopping patterns and girls' shopping patterns differ? What kinds of store environments does each group prefer?" "What are the most important elements of product packaging when appealing to young consumers? How do you create brand awareness and foster brand loyalty in a group known for its desire to experiment with new products?" "How does the company whose products don't seem remotely child-related redesign its campaigns in order to tap into this huge and growing market? (You'll discover exciting and original ideas you never thought of before!)" "Whether your company is large or small and no matter what products it produces, this book is bound to dramatically increase your share of the consumer market - through the 1990s and beyond!"--Jacket.

Sample

Graham Bannock, William Manser

"The International Dictionary of Finance provides succinct explanations of more than 2,000 terms used in today's global financial markets, including: Acid ratio and Adaptive expectations hypothesis, Backwardation and BIMBO, Call money and Convertible, Delta and Demurrage, Earn-out and Efficient markets hypothesis, Floater and Forward-forward, Gai atsu and Grey market, Harakiri swap and Hedge, Impact loan and In the money, Jahrgang and Jingen Index, Kerb trading and Kuponsteuer, Leaning into the wind and Liquidity trap, Maintenance period and Marking to market, Naked and Nomad, Open-mouth operations and Out of the money, Pass through and Payback, Quanto option and Quetzal, Rallonge and Ramp, Saturday-night special and SWIFT, Tap and Tick, Underwritten and Unsecured, Vertical spread and Vostro account, Wash sale and Window guidance, xd and Xetra, Yellow Book and Yield curve, and Zaitech and Zinssatz."--BOOK JACKET.

Sample

J. Edward Russo and Paul J.H. Schoemaker

Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions--depending on intuition, common sense, and specialized expertise--are simply no longer sufficient. Distilling over thirty years of groundbreaking research, Winning Decisions, written by two seasoned business advisers and world leaders in behavioral decision studies, is a comprehensive, one-of-a-kind guide to the proven methods of making critical business decisions confidently, quickly--and correctly. Decision-making is a business skill which managers often take for granted in themselves and others--but it's not as easy as some might think. The authors, whose expertise has been sought out by over a hundred companies, including Arthur Andersen, Hewlett-Packard, IBM, and Unilever, contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively. Winning Decisions offers step-by-step analyses of how people typically make decisions, and provides invaluable advice on how to improve your chances of getting your next big decision right the first time. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include how to: Reframe issues to ensure that the real problem is being addressedImprove the quality and quantity of your options Convert expert yet conflicting opinions into useful insights Make diversity of views and conflict work to your advantage Foster efficient and effective group decision-making Learn from past decisions--your own and those of othersWith Winning Decisions, managers and other professionals now have access to a proven set of skills and strategies they need for making the right decision, right away.From the Hardcover edition.