by Michael R. Real (1989)
Selected as One of Media & Values' Best Books Using varying approaches, researchers have tried to capture the actual dynamics and role of media in culture and society, but do we really understand this relationship? Super Media introduces and illustrates the newly emerging cultural studies approach to understanding the media in society. Drawing from both humanities and the social sciences, cultural studies centers its analysis in text, meaning, representation, interpretation, conflict, ideology, hegemony, and culture. In his analysis, Michael Real first provides a critical review of previous traditions of media research and theory--illustrated with tables and comparative charts--and then reintegrates media study around cultural studies. He then presents extensive case studies that illustrate the concepts and theories of the cultural studies approach. Included are the most widely available expressions of culture in history: the Olympics, superpower politics, Oscar-winning films, prime time television, and other transnational cases. Original in perspective, Super Media examines top research in media communication and provides a synthesis between research and the media experiences that affect people's everyday lives. The result is a provocative volume that will provide useful insights to professionals and advanced students in all areas of communication and popular culture. --Publisher description.
Anita Elberse
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
deited by Simon Gwyn Roberts
The increasing potency of identity politics across Europe often sees sport acting as a vehicle for the promotion and celebration of regional and sub-national identities. However, while the relationship between sport, the media and national identity has featured in numerous academic and political debates in recent years, the links between sports media and regional identity have received little attention. This seems a curious oversight, because the links between sport and region frequently become a celebration of the local and the distinctive, emblematic of community and continuity. This volume will explore that sense of the counter-hegemonic, where sport is celebrated by a media often keen to promote notions of difference, which might verge on rebellion in some contexts, conceived as resisting global homogeneity or national hegemony. At other times, they may merely reflect a commercial nose for the local audiences tastes, but there is always the sense of preserving something important, a celebration of the diversity that makes us human. This book considers the centrality and cultural significance of particular sports, or clubs, to regional and sub-national identities across Europe and beyond, adopting a comparative approach to the mediatized nature of such portrayals.
Melvin H. Williams
Improving sports performance: preliminary considerations - Energy and sports performance - Nutritional ergogenic aids - Pharmacological ergogenic aids - Physiological ergogenic aids - Psychological ergogenic aids - Mechanical and biomechanical ergogenic aids.
Hans Hetrick
"Describes MLB's World Series championship, including some of the greatest teams, players, and moments from World Series history"--Provided by publisher.