The mind of the CEO

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Christopher A. Bartlett and Sumantra Ghoshal

With deregulation, privatization, and information technology transforming competition, the transnational model continually evolves. In a timely response to this dynamically changing business world, Bartlett and Ghoshal revisit their breakthrough concepts, updating the material with fresh examples drawn from today's leading global enterprises. The second edition of Managing Across Borders builds on the authors' ongoing exploration of the transnational, with their current research extending and illuminating the findings of their earlier work. An entirely new section, "The Transformation Challenge," focuses on how several companies have implemented the book's concepts. We see firsthand the obstacles and opportunities to building an effective transnational organization. This new edition also includes an application handbook, a highly practical tool that helps readers translate the book's ideas into real-world action plans for their companies.

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Alan M. Rugman, Richard M. Hodgetts

"This second edition of an already well-established international business text maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The major strength of this book lies in the use of relevant case material, much of which has how been revised or replaced to include more European examples. Each chapter has common pedagogy, which includes objectives, active learning cases, international business strategy in action, key points, key terms, review and discussion questions, and real cases."--BOOK JACKET.

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Sylvester Damus

Biographies of over 400 chairmen, directors, auditors, accountants, engineering consultants, civil and mechanical engineering staff, etc., of Argentine railways, with over 200 with portraits.

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Lionel Sosa

Guía para latinos que manejan o desean iniciar una empresa de negocios en los EUA, ofreciendo consejos prácticos para enfrentar los principales problemas a enfrentar, y narrando anécdotas de destacados hispanos en EUA.