Dollars and Sense: How We Misthink Money and How to Spend Smarter
Dan Ariely, Jeff Kreisler
Why do we pay more for a meal if we see a higher price anchor first? Why are we happy to spend $4 on coffee while obsessing over an extra $0.50 fee? Renowned behavioral economist Dan Ariely teams with Jeff Kreisler to explore the subconscious emotional biases that sabotage our financial decisions.




