Cover of Dollars and Sense: How We Misthink Money and How to Spend Smarter
Read Time: ~6.7 hr

Dollars and Sense: How We Misthink Money and How to Spend Smarter

by Dan Ariely, Jeff Kreisler (2017)

About this book

Why do we pay more for a meal if we see a higher price anchor first? Why are we happy to spend $4 on coffee while obsessing over an extra $0.50 fee? Renowned behavioral economist Dan Ariely teams with Jeff Kreisler to explore the subconscious emotional biases that sabotage our financial decisions.

Setting / LocationUnited States
Story EraModern Behavioral Economics
Protagonist / CoreThe Irrational Consumer

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Dollars and Sense: How We Misthink Money and How to Spend Smarter by Dan Ariely, Jeff Kreisler | Literally Just Books