The Revolution Will Not Be Televised

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Paul Anderson

"Preface The Web is no longer the sole preserve of computer science. Web 2.0 services have imbued the Web as a technical infrastructure with the imprint of human behaviour, and this has consequently attracted attention from many new fields of study including business studies, economics, information science, law, media studies, philosophy, psychology, social informatics and sociology. In fact, to understand the implications of Web 2.0, an interdisciplinary approach is needed, and in writing this book I have been influenced by Web science--a new academic discipline that studies the Web as a large, complex, engineered environment and the impact it has on society. The structure of this book is based on the iceberg model that I initially developed in 2007 as a way of thinking about Web 2.0. I have since elaborated on this and included summaries of important research areas from many different disciplines, which have been brought together as themes. To finish off, I have included a chapter on the future that both draws on the ideas presented earlier in the book and challenges readers to apply them based on what they have learned. Readership The book is aimed at an international audience, interested in forming a deeper understanding of what Web 2.0 might be and how it could develop in the future. Although it is an academic textbook, it has been written in an accessible style and parts of it can be used at an introductory undergraduate level with readers from many different backgrounds who have little knowledge of computing. In addition, parts of the book will push beyond the levels of expertise of such readers to address both computer science undergraduates and post-graduate research students, who ought to find the literature reviews in Section II to be"--

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Tuomasi Fulideman zhu

When scholars write the history of the world twenty years from now, what will they say was the most crucial development at the dawn of the 21st century--the attacks of 9/11, or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations, and giving them a huge new stake in the success of globalization? And with this "flattening" of the globe, has the world gotten too small and too fast for human beings and their political systems to adjust in a stable manner? Friedman explains how the flattening of the world happened; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt.

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Tom Doctoroff

"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"-- "A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"--

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Fabio Petri and Frank Hahn

"General equilibrium theorists including Frank Hahn, Alan Kirman, Franklin Fisher, Michael Magill, Mordecai Kurz and Michio Morishima debate strengths, weaknesses, recent advances and possible futures with leading 'dissenting' thinkers including Duncan Foley, Pierangelo Garegnani, Herbert Gintis and Bertram Schefold who seek to explain their rejection of the general equilibrium approach and the alternative directions they consider more promising. The book contains critical surveys of the state of the arts and new results in many central sub-fields of general equilibrium theory and of value theory more generally. Also, the confrontation between advocates of different research programmes produces important clarifications on the basic disagreements and open issues, eliminating misunderstandings and creating the opportunity for more fruitful debate among economists of different persuasions. The topics discussed include existence of equilibrium in infinite-horizon economies; incomplete markets; indeterminacy; stability; the relevance of the 'Cambridge controversies' for general equilibrium theory; expectation formation and learning; the microfoundations of macroeconomics; the long-period method; game-theoretic and evolutionary approaches to behaviour modelling; statistical equilibria; the differences between the classical and the general equilibrium approaches to value and distribution, and the roles of general equilibrium theory."--Jacket.