Web 2.0 and beyond

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Ronaldo Munck

"The 'century of marxism' is over but, as French political philosopher Jacques Derrida has put it, 'There will be no future without Marx.' This apparent paradox is the underlying theme of this book. It is not yet another exercise in marxology or, for that matter, in demonology. Rather, it engages critically and imaginatively with Marx's own treatment of what are now key issues - underdevelopment, gender, culture, sustainability. It also examines in a sober way the experience of the self-proclaimed socialist societies in relation to the same topics."--BOOK JACKET.

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Joe Trippi

When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year the most obscure horse in the field was the front-runner, with $50 million in the campaign till, thanks to Trippi and his team. The Revolution Will Not Be Televised is the incredible story of how Joe Trippi's revolutionary use of the Internet forever changed politics as we know it. Trippi's memoir cum manifesto offers a blueprint for engaging Americans in real dialogue—and is an instruction manual for how businesspeople, government leaders, and anyone else can make use of democracy. In a new afterword, Trippi reviews how these lessons have influenced the 2008 campaign, a race marked by higher voter interest than any other in recent history.

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James Newman

Despite record sales and an ever-growing global industry, the simple fact is that videogames are disappearing. Most obviously, the physical deterioration of discs, cartridges, consoles and controllers means that the data and devices will crumble to dust and eventually will be lost forever. However, there is more to the disappearance of videogames than plastic corrosion and bit rot. Best Before examines how the videogames industry's retail, publishing, technology design, advertising and marketing practices actively produce obsolescence, wearing out and retiring old games to make way for the always new, just out of reach, 'coming soon' title and 'next generation' platform. Set against the context of material deterioration and the discursive production of obsolescence, Best Before examines the conceptual and practical challenges faced within the nascent field of game preservation. Understanding videogames as rich, complex and mutable texts and experiences that are supported and sustained by cultures of gameplay and fandom, Best Before considers how - and even whether - we might preserve and present games for future generations. -- From publisher.

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Tom Doctoroff

"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"-- "A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"--