Cover of This Is Marketing
Read Time: ~4.8 hr

This Is Marketing

by Seth Godin (2018)

About this book

Seth Godin teaches that true marketing isn't about spammy advertising or deception, but about empathy, solving real human problems, and establishing authentic connection with your minimum viable audience.

Setting / LocationModern Internet Ecosystem
Story Era21st Century Digital Commerce
Protagonist / CoreThe Empathetic Marketer

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This Is Marketing by Seth Godin | Literally Just Books