by Kim Fellner (2008)
"Say "Starbucks" and people start talking. From Paris, France, to Paris, Texas, Tampa to Tokyo, perfect strangers will gladly debate the merits of Starbucks coffee and the meaning of Starbucks in modem life. In Wrestling with Starbucks, an investigation into Starbucks' ethos and actions, social justice activist Kim Fellner asks how a coffeehouse chain with a liberal reputation came to symbolize, for some, the ills of globalization Fellner takes readers on an expedition into the muscle and soul of the coffee company. She finds a corporation filled with contradictions: between employee-friendly processes and anti-union practices; between an internationalist vision and a longing for global dominance; between community individuality and cultural conformity."--Jacket.
Michael Margolis
"Believe Me introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: people don't really buy your product, solution, or idea, they buy the stories that are attached to it. If you're a change-maker or innovator, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. Each axiom is supported by examples and inspired quotes from recognized luminaries."--
Olaf G. Rughase
"This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making."--Jacket.
Tony Ellson
"This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personality on decisions of how and where to compete. Operational positioning is an exercise in communication that concentrates on perception and image." "The book suggests that the principal drivers of strategic positioning play a fundamental role in the determination of strategy at all levels and play a pivotal role in differentiating competitors and generating competitive advantage. In particular, strategic positioning requires awareness and sometimes adjustment and changes in an organization's culture rather than just the cosmetic approach sometimes sought through promotion, advertising and communications plans."--Jacket.
Pierre Spahni
This book is the first to deal with international wine trade. It looks for simple clues to the patterns of world trade flows since 1970 by stripping the subject to the bare economic factors underpinning it. Examination of medium term trends enables readers to get a better perspective on the critical issue of trade liberalisation. Insight is given into twelve major importing countries representing more than 85% of world trade. With a view to facilitating comparison between countries, the book offers a systematic coverage of their consumption patterns (for wine and other alcoholic drinks), wine import trends, trade policies and configuration of their import/distribution channels. The level of competitiveness of each market is gauged and the positioning of the main strategic groups of exporters is also examined. A must for wine exporters large and small, it should also prove a key reference for policy makers and finance people alike.