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Luke Sullivan

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

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Jussi Valtonen

Joe Chayefski has got what he always wanted: a reputation as one of America's top neuroscientists, a beautiful wife and two perfect daughters. But his carefully created idyll is threatened when his Baltimore neuroscience lab is targeted by animal rights activists. The attack is followed by a phone call from Joe's ex-wife in Finland. Two decades have passed since he abandoned Alina and their young son, Samuel, returning to America to advance his career. Now Samuel is somewhere in the States, and Alina fears he is looking for revenge. As Joe struggles to protect his new family from the increasing threat of violence - and to save his eldest daughter from the clutches of an unscrupulous tech company - he is forced to reconsider his priorities and take drastic action to save those he loves.

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Jonathan Garner

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.

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Sheldon Rampton and John Stauber

The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts."Finally a long-overdue expos&eacute of the shenanigans and subterfuge that lie behind the making of experts in America." (Jeremy Rifkin)"If you want to know how the world wags, and who's wagging it, here's your answer." (Bill Moyers)"Meticulously researched . . . Rampton and Stauber's documentation of PR campaigns proves that they are the real 'experts.' " (Brill's Content) AUTHOBIO: John Stauber is the founder and director of the Center for Media & Democracy. He and Sheldon Rampton write and edit the quarterly PR Watch: Public Interest Reporting on the PR/Public Affairs Industry.