by Charles C. Martin (1976)
This book provides comprehensive description of the principles and practices of project management and emphasizes the applicability of project management in small organizations, and for small project in organizations of any size.
Frederick Jones
"This book says 'no' to small business failures and 'yes' to controlling the destiny of our organizations. In this book, we will teach you how laziness and arrogance can ruin great business. Champions in business refrain from unprofessional, destructive behavior and magnify the positive traits identified in this book."--Back cover
Peter F. Drucker
Discusses the new economic forces that affect lives and livelihoods, today's changing people and their workplace surroundings, the newest management concepts and practices, and the shape of evolving organizations as they respond to increasing tasks and responsibilities.
David Grigg
Employing nearly one half of the world's workforce, agriculture is clearly of great economic and social importance. An incredible variety of methods is used globally; the Western world has the latest scientific and industrial advancements at its disposal, yet in some parts of the Third World a living is made using tools that have hardly changed in two thousand years. David Grigg provides a comprehensive introduction to agriculture in both the First and Third Worlds, describing both human and environmental issues. Covering the physical environment, economic behaviour and demands, institutional, social and cultural influences, and the impact of farming upon the environment, the book explores the wide range of factors which influence how agriculture and agricultural practice differ from place to place. For this new edition, the text, statistics, artwork and bibliography have been entirely updated and revised. In addition, two new chapters have been incorporated, on modernization and on the environment.
Philip Kotler ... [et al
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.