The future of brands

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Tom Doctoroff

"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"-- "A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"--

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Brian S. Wesbury

Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom forecasts are just too pessimistic. Reality is that entrepreneurs don't give up. History is pretty clear, every time the economy is thought to be done, worn out, finished, it bounces back and heads to new highs. In fact, the economy and the markets -- counter to conventional wisdom -- have started to improve in the first half of 2009. Even housing is showing some signs of life. With It's Not as Bad as You Think, Brian Wesbury, ranked as one of the top economic forecasters by the Wall Street Journal and USA Today, shows you that while the financial future may be hard to predict, it will ultimately be profitable over the long haul. In this easy-to-follow forecast of the future, Wesbury takes a look at the good, the bad, and the ugly-and debunks the pouting pundits of pessimism to show you how to prosper now and in the future. An optimistic look at the economy and the markets written by one of today's foremost financial forecasters Presents a roadmap to seek opportunities in all the panic Shows you how to analyze economic indicators and government policy to grow your wealth so you don't lose by hiding under the bedA breath of fresh air, Wesbury's objectivity and optimism provide welcome relief to the daily bad news stories, as he sets us all up to capitalize on tomorrow's great.

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Michael D. Woodard

In Black Entrepreneurs in America, Woodard lets us hear for the first time from many on the front lines of the American marketplace. Woodard begins the book with a summary of two hundred years of Black entrepreneurship in America, and then offers a lucid analysis of contemporary theories of Black business. Through in-depth interviews with twelve entrepreneurs, Woodard provides a powerful record of entrepreneurial vitality in a market that is often hostile and exclusive. Woodard covers businesses from across the United States representing diverse industries, including paper distribution, office furniture, computer management, construction, chemicals, ship building, communications, and systems engineering. Each business has a minimum gross revenue of $1 million per year and from ten to over two hundred employees. These twelve interviews make up the heart of the book, as Black entrepreneurs talk frankly about business challenges, opportunities, and issues of community involvement. Woodard ends on a practical note with resources and advice for anyone contemplating an entrepreneurial future.

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Steve Nison

In 1990, Steve Nison introduced traders in the West to a powerful analytical tool that had long given Japanese investors a competitive edge. Now, with this groundbreaking new book, the "Father of Candlesticks" further revolutionizes technical analysis with an entire collection of stunningly effective Japanese techniques. In Beyond Candlesticks, Steve Nison unveils the mysteries of four more of Japan's most closely guarded financial secrets - Kagi, Renko, Three-Line Break charts, and the disparity index - incredibly versatile techniques for forecasting and tracking market prices and buying and selling periods. Completely self-contained and requiring no prior experience with Japanese charting techniques, Beyond Candlesticks introduces Kagi, Renko, and Three-Line Break charts - powerful non-time series charting techniques never before seen in the West; explores the exotic twists and turns of the disparity index - a Japanese secret more exact and timely than its Western cousin, moving averages; takes you step by step through each charting technique with the help of nearly 200 illustrations, dozens of detailed real-world examples, and clear-cut guidelines on how to use them in your day-to-day trading and investing; demonstrates how these techniques can be used on equities, futures, fixed-income, foreign exchange, and overseas markets; and explains how they can be merged with candlesticks and traditional Western techniques to create powerful new hybrids.