by Ted DeRochi (2016)
This is a story of a young man whose ideas for Halo Shampoo, a new cologne for Speidel, a different approach to Coca Cola's Fresca, and a new cigarette from P. Lorillard, bring him from obscurity to creative director of a major advertising agency.
Frédéric Beigbeder
Octave seems to have everything - a good mind, a great job in advertising, a lavish apartment, girls and an affordable cocaine habit. But it soon becomes clear that he also has a serious problem with his life. Daubing the word "pigs" over his client's office walls gives cause for concern.
Ken Langdon
At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales tactics. Series was previously exclusive to WH Smiths - very successful selling x copies - now available throughout trade and direct channels. Practical and fun to use - simple and unique format. Great advice mixed with a dash of irreverance.
Harvey Mackay
A super salesman, a sportsman, a popular public speaker and motivator, Harvey Mackay has evolved some of the most dynamic techniques for soliciting and closing a sale ever devised. In this book he reviews the secrets of his success.--Provided by Amazon.com.
Luke Sullivan
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.