Transforming your go-to-market strategy

Name: Transforming your go-to-market strategy
Author: V. Kasturi Rangan with Marie Bell
ISBN: 1591397669

by V. Kasturi Rangan with Marie Bell (2006)

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About this book

"In Transforming Your Go-to-Market Strategy, V. Kasturi Rangan demonstrates that any member of a distribution channel can adopt the role of steward - and shape an effective, constantly evolving, and mutually beneficial channel strategy." "Through case studies drawn from a wide variety of industries, Rangan presents the three disciplines that channel stewards must master to navigate the complex distribution environment successfully. In addition, Rangan provides tested techniques that will enable companies to manage multiple channels, integrate the Internet into a powerful channel strategy, and overcome common barriers that impede channel transformation." "A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.

Setting / LocationGlobal

Story EraModern Era

Protagonist / CoreTransforming your go-to-market strategy Lead Character

Themes & Moods

Business & Finance Business logistics Marketing channels Management Physical distribution of goods Circuits de distribution Modern Era

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