by Ryan Holiday (2013)
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture... 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. From the Trade Paperback edition.
Shama Hyder Kabani
"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
Michael Margolis
"Believe Me introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: people don't really buy your product, solution, or idea, they buy the stories that are attached to it. If you're a change-maker or innovator, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. Each axiom is supported by examples and inspired quotes from recognized luminaries."--
Trine Kolderup Flaten
Análise comparativa sobre planejamento bibliotecário, administração, estatística, avaliação de serviços de biblioteca nos seguintes países: Reino Unido, Alemanha, Noruega, Estados Unidos, Canadá, Espanha, Estônia, França, Rússia, Austrália, Bélgica, Escócia, Tunísia, Grécia, Portugal.
Watts Wacker and Ryan Matthews
"Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It's the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit.". "The Deviant's Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market."--BOOK JACKET.