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Rita Clifton and Esther Maughan

"The Future of Brands offers the insights of 25 international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to social commentators such as Will Hutton and Deepak Chopra, our contributors paint a compelling picture of the role of brands over the next 25 years and the factors influencing their success. Others represent more recently established brands such as Starbucks, as well as growth areas of the future." "The book includes interbrand's 1999 league table of the world's most valuable brands, and covers topics as diverse as the impact of the IT revolution, the informed consumer and the increasing importance of corporate responsbility.". "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.

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Charles Wolf, Jr

This report considers both the theory and practice of allowing for prospective inflation in multiyear defense research and development programs. It reviews and analyzes current and prior methods of deflating out-year R&D spending in the United States, and, more briefly, in the United Kingdom and Japan and in two high-technology firms in the U.S. private sector. As defense budget constraints become increasingly tight, the share of R&D in the budget is likely to remain constant or perhaps even increase. At the same time, the absolute size of defense R&D will decrease, and the defense share in total government R&D will continue to decline. The problem of estimating expected inflation in the out-year costs of defense R&D programs is important because most of these programs extend over several years. Consequently, if future inflation in R&D costs is misestimated, R&D budgets will either be squeezed, if actual costs exceed those allowed for in budget planning, or excessive, if actual costs fall short of R&D projected for future years.

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Brian S. Wesbury

Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom forecasts are just too pessimistic. Reality is that entrepreneurs don't give up. History is pretty clear, every time the economy is thought to be done, worn out, finished, it bounces back and heads to new highs. In fact, the economy and the markets -- counter to conventional wisdom -- have started to improve in the first half of 2009. Even housing is showing some signs of life. With It's Not as Bad as You Think, Brian Wesbury, ranked as one of the top economic forecasters by the Wall Street Journal and USA Today, shows you that while the financial future may be hard to predict, it will ultimately be profitable over the long haul. In this easy-to-follow forecast of the future, Wesbury takes a look at the good, the bad, and the ugly-and debunks the pouting pundits of pessimism to show you how to prosper now and in the future. An optimistic look at the economy and the markets written by one of today's foremost financial forecasters Presents a roadmap to seek opportunities in all the panic Shows you how to analyze economic indicators and government policy to grow your wealth so you don't lose by hiding under the bedA breath of fresh air, Wesbury's objectivity and optimism provide welcome relief to the daily bad news stories, as he sets us all up to capitalize on tomorrow's great.

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Steve Nison

In 1990, Steve Nison introduced traders in the West to a powerful analytical tool that had long given Japanese investors a competitive edge. Now, with this groundbreaking new book, the "Father of Candlesticks" further revolutionizes technical analysis with an entire collection of stunningly effective Japanese techniques. In Beyond Candlesticks, Steve Nison unveils the mysteries of four more of Japan's most closely guarded financial secrets - Kagi, Renko, Three-Line Break charts, and the disparity index - incredibly versatile techniques for forecasting and tracking market prices and buying and selling periods. Completely self-contained and requiring no prior experience with Japanese charting techniques, Beyond Candlesticks introduces Kagi, Renko, and Three-Line Break charts - powerful non-time series charting techniques never before seen in the West; explores the exotic twists and turns of the disparity index - a Japanese secret more exact and timely than its Western cousin, moving averages; takes you step by step through each charting technique with the help of nearly 200 illustrations, dozens of detailed real-world examples, and clear-cut guidelines on how to use them in your day-to-day trading and investing; demonstrates how these techniques can be used on equities, futures, fixed-income, foreign exchange, and overseas markets; and explains how they can be merged with candlesticks and traditional Western techniques to create powerful new hybrids.